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Posts tagged mobile apps vs mobile websites
Mobile App Users Are More Loyal than Mobile Website Visitors
Dec 27th
The fact that mobile app users are more loyal than mobile web visitors probably won’t come as a surprise to many. After all, app users have to like your business enough to download your app in the first place. Nonetheless, it’s still useful to get the confirmation, especially since it comes along with a number of other useful tidbits of information in a post recently published over at the Adobe’s Digital Marketing blog.
Consider these facts:
• App sessions are 3-4 times longer than mobile website visits. This is likely due to the different purposes for each type of activity. Mobile websites are used primarily for obtaining information quickly – for doing things like looking up addresses and phone numbers – while apps are launched for more time-intensive activities. When it comes to small business marketing, this means that you shouldn’t expect mobile website visitors to stick around for very long. App users, on the other hand, are likely more predisposed to spend time and listen to marketing messages.
• Apps are used 2 times more often than mobile websites. The robust functions offered by apps lead to many more chances for use, as opposed to mobile websites, which tend to be used primarily for referencing. Thus, the average business’s app is used twice as often as its mobile website.
• App usage time exceeds mobile web visit time by 100 minutes each month. This lets us know what all that extra time actually accumulates to. Quite a staggering number, when you think about it. Consumers actually spend hours more with apps, when all is told. This means that a business’s mobile website is there for a quick glance, while its app is for actually doing things.
When it comes to types of apps, financial apps (e.g. personal banking apps) are the most frequently opened, at an average of more than nine times per month. Travel apps, however, are used the longest (22 minutes per session, on average). In terms of platforms, Android apps are used 40% more often, but iOS apps are used twice as long (about 19 minutes per session, on average).
The upshot of all this data, as Adobe notes, is that mobile apps and mobile websites are both needed – it isn’t an either/or proposition. And multiple platforms are also needed, when it comes to apps, given the sizes of the iOS and Android audiences.
Of course, with Bizness Apps, all of these things come standard! The mobile world is always changing, and the best way to take advantage of it right now is to cover all of your bases. A business that has a mobile-optimized website and mobile apps is ready to meet all mobile audiences, wherever they might be and whatever they might want to do.
Infographic: Which is Better – Mobile Apps or Mobile Websites?
Apr 24th
By 2015, it is estimated that close to a billion consumers will be using mobile devices only (no laptop, no desktop). And many, many others will be using their mobile devices more often than their other devices. For small businesses, this means that maintaining a mobile presence is highly important, if not essential.
The main choice many business owners face is, “Should I have a mobile website or an app?” Luckily, the answer is clear: both!
Recently, we surveyed 500 small businesses that have mobile websites and apps, and 81% said both are equally important!
Here are the highlights:
Mobile website versus mobile app:
• Value. 61% said an app provided a better return on investment.
• Customer preference. 81% said customers preferred the app to the mobile website.
• New customer generation. 75% said app was better for customer generation.
• Repeat business. 86% said app was better for creating repeat customers.
• Usage. 61% said app was used more often.
The app pretty clearly has the edge in the opinion of most small business owners. But that doesn’t mean that apps are right for everyone. The infographic found below contains the rest of our findings, and a wealth of information for small businesses considering “going mobile.”
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Apps Dominate The Mobile World
Apr 11th
Recently, the mobile analytics company Flurry released the results of a study that revealed that users are heavily favoring apps over mobile websites. Indeed, users are spending about 80% of their mobile usage time in apps. This equals about 2 hours each day, far more than the 30 minutes spent browsing mobile websites.
As VentureBeat writer John Koetsier put it, “The mobile war is over and the app has won.”
The app usage breakdown is what you might expect, with games making up about a third of app usage time, and social media activity making up a fifth. Apps are even being used as substitute browsers, with users looking up a business inside the Facebook framework, as opposed to going to Google to find the business’s standalone website.
Shifts in user behavior like this only serve to fuel increasing app domination.
The number of apps used each day is still growing steadily, and has been for years. In 2010, the average user launched about 7 apps each day. Now, this number has risen to about 8. This is encouraging for app developers and small businesses that are considering publishing their own apps. While some feared that the market might be reaching a saturation point, and that consumers might be getting fatigued with downloading more apps, these fears have not been realized. Consumers’ appetites for apps continue to grow, demonstrating that the app market is still young, underdeveloped, and eager for increased input.
For small businesses, this is excellent news. Some business owners are hesitant to put their own app out because competition seems high and they don’t know if there will be any interest. Research continues to show, however, that consumers are still quite eager to get new apps. And because the market is underserved, this also means that those who publish apps in the near future are still getting in at an early phase of a sector’s development, which can lead to competitive advantages.
Essentially, for those small businesses considering whether or not to publish their own app – the time is now, and the benefits are still robust.
